Last time , I summarized the big industry email list historical flow of strengthening privacy protection and positioning and change of analytics. This time, we will summarize the changes in the online behavior analysis approach and the changes in analytics indicators and functions that have been received. Summary of 25 years of accelerated browser evolution and privacy protection First, I will summarize the previous contents. Browsers and networks have evolved, and processing on the browser side has increased. Tag managers have industry email list become widespread, and the number of advertising and CX solutions that can be introduced using only tags has increased exponentially.
Problem Self-regulation such as industry email list Do Not Track and opt-out does not work and ends in failure Legal regulations such as GDPR spread worldwide Customer data is concentrated on huge browsers such as Google, Facebook, Twitter Apple Counterattacks with browser restriction tightening (ITP) GAFA monopoly becomes more repulsive In Japan as well, the Digital Market Competition Headquarters of the Cabinet Secretariat has been discussing the industry email list ideal digital advertising market that can promote innovation while ensuring fairness and transparency.
Recently, in response to the invasion of the industry email list US Capitol, a series of Internet service providers have been taking measures such as suspending Mr. Trump and various SNS accounts, deleting apps, and suspending transactions as an emergency measure. Once the hectic pace of the change of power has subsided, discussions will industry email list continue on how to maintain a balance between freedom of expression and social stability, without relying solely on the judgment of giant tech companies.