l language queries; and search engines like Google are getting smarter at deciphering them. To match your content to what Rank Brain is looking Jewelry Retouching for, include problem answers written in natural language . Rank Brain seeks answers to problems written in natural language says SEO Click To Tweet For example, a company manager uses a conversational phrase in the search box: "I rely on reviews to help my business." most likely interprets the word “help” in this context to reveal results that focus on how to get and use “positive” reviews. Now Jewelry Retouching let's look at the language used in the first result. The author of Groove HQ writes in a friendly and natural way.
He uses the second person: “If you want this help, you have to ask for it.” It does not rely on formal language, “ranges from dirty and Jewelry Retouching misleading…to just plain useless.” Natural Sounding Example The author's voice is clear, descriptive, and sounds like he's talking to someone in front of him. Rank Brain likes this type of content because it's easier for most audiences to understand – something Google knows its searchers Jewelry Retouching find useful. Create longer, more detailed content According to Steve Baldwin of Didit Rank Brain uses co-occurrence to help deliver the most relevant results to users .
Co-occurrence is the frequency with which related terms or groups of words appear in a given material. This means that if you search for Jewelry Retouching articles on "increasing sales using SEO" for example, Google - with the help of Rank Brain - produces content results containing related terms and considers them to be meaningful to the a person's request. Long Jewelry Retouching Form Content Results Let's analyze the first result from Quick Sprout: Long Form Content EXAMPLE Using “boost sales” as a reference, we can spot several words that are synonymous with the original term (i.e. monthly income, revenue, boost your sales, get a few extra sales) in the first four paragraphs.