Internet traffic is a dragon-killing knife, but capital uses it to cut leeks. Regarding the recent upsurge in community group food purchases, the People's Daily commented: "Internet giants with massive data and advanced algorithms should have more responsibilities, pursuits, and achievements in technological innovation; don't just think about The flow of a few bundles of cabbage and a few pounds of fruit, the sea of stars and sea of technological innovation, and the infinite possibilities in the future are actually even more exciting." To sum up, it is "why use a knife to kill a chicken"!
01 In fact, as early as 2014, there were signs of community group buying; in 2017, the rise of small programs made it possible to scale and standardize the business of community group buying; 2018 was called the first year of the outbreak, and dozens of community group buying platforms obtained Favored by capital, Neighbor One, Dairui, You Me You, Shihui Group, Shixianghui, Xingsheng Choice, Squirrel Pinpin, Meijia Youxiang, Tongcheng Life, etc. have all received b2b data financing of tens of millions to 100 million yuan. But at this time, almost all of the community group buying companies were in a state of loss.
The overall gross profit is basically around 20%, after deducting the 10% profit of the group leader, plus the cost of contract performance, distribution, and warehousing, it is a loss-making business. In January 2020, before the outbreak of the new crown epidemic, it received 630 million yuan in financing within 5 years of its establishment, and the industry is known as "China's version of Costco". In 2019, it was listed as a potential unicorn enterprise in China by Hurun. "Stupid radish" announced bankruptcy and reorganization. Alas, if the radish can survive for another 3 months... but unfortunately there is no if.