Brands go out of their way to find a public figure or well-known name in their niche and ask them to talk about their products or engage with their content. Depending on the company, this can be a low-key (and even free) exercise or an expensive form of marketing. On the one hand, small nonprofits ask local news anchors to promote them — otherwise known as free PR — and B2B bloggers reach out to speakers asking for retweets from their vast networks. On the other hand, some brands are willing to pay thousands of dollars for a single Kim Kardashian or Lindsay Lohan Instagram post. Advertising Continue reading below Finding a partner to showcase your brand is essential, and when done right, your brand can thrive. Why is influencer marketing beneficial?
Once our clients have a basic understanding of influencer marketing, the follow-up questions are: will it work for our brand? And image masking service why should we try it? There are plenty of reasons to give it a shot, but here are our top six. You expose your brand to a wider audience The rise of ad blockers has led to more businesses trying to connect with potential customers on a personal level instead of running general advertisements. There are two ways to do this: create content on personal platforms like blogs and social media, or promote your content on other influencer platforms.
Content marketers have started using influencers as recruiters for their brands. Your blog may only reach 1,000 people a day, but your influencer blog can reach 1,000,000. Even if only 2% of your influencer's visitors come to your site, you're still going to triple your audience. Advertising Continue reading below Influencers prove that you are a major player Many brands use influencer marketing to look like bigger brands than they actually are. Consider the example above, where a blog with a million subscribers promotes a blog with a thousand. The blog's largest audience doesn't know that the smallest channel only gets a thousand visitors a day - and they don't care.