In the world of direct mail, your mailing list is key. With a really good mailing list, you can earn money even if the offer and sales letter mailing list isn't up to par. And when selecting lists to mail to, you will want to make sure that you specify mailing list the details of the list so that you can further improve your chances of success. A more specific list will cost you more.
But the effectiveness of the campaign will more than likely will never be in doubt. When picking a mailing list, you have a few options mailing list at your feet. You can go with using a list broker, using the SRDS, or using some other 3rd party list source. The 3rd party list source is something that you should absolutely not use. These are independent people who only have general lists.
I can't even tell if the list is specific. These are people that you don't want to mess with because they will sell you a shoddy list in no time at all. The next option you have is a list broker. Now while as enhanced as they are beyond the 3rd party mailing list list source, you should be wary of these brokers also. Many of these brokers are in it for the commission that they make off of you.