That's his fish. By knowing exactly who his target audience is, Brunson can provide the bait he knows they want. In this case, he offered his listeners a free book, promising to help them increase their web traffic in exchange for their names and addresses. This landing page does a great job of addressing viewer pain and providing a solution that would not have been possible without first knowing the target user of the page. It's also clear what he wants readers to do before leaving the page.
He wants potential clients to send him their addresses in exchange for a free copy of his book. This is his goal. This is the hook he wants them to bite. Bonus points: Note that you don't even need to scroll anywhere beyond the fold to get a clear idea of the industry mailing list in this exchange. Now, go back to your own login page and get to work. Ask these basic questions so that you can clearly define the target audience for your landing page. Make it obvious what action you want them to take.
Do these two things and you can expect to see a huge impact on your conversion rates in 2021. 2. Learn how to write compelling headlines You now know exactly who your landing page is talking to. You also know exactly what action you want them to take before leaving your page. Now let's talk about some easy ways to get your target to focus on what you offer. Have you ever stood at the checkout counter at your local grocery store and found yourself drawn to the latest tabloid magazine?